Insight

14 June 2025

Leading with Legacy: How Leadership is key to building a high performing agency

Effective collaboration is the backbone of any successful team, but too often, it’s slowed down by disconnected tools, endless email threads, and scattered information. Read on to learn more.

In Legacy, James Kerr explores the timeless principles behind New Zealand’s All Blacks — a team that consistently delivers excellence not just through talent, but through culture, values, and leadership. These lessons resonate far beyond the rugby field, especially when it comes to leading high-performing agencies like Vision Launch.

At Vision Launch, I’ve learned that success isn’t just about hitting targets or landing clients. It’s about building a legacy through leadership — creating a culture where every team member feels empowered, accountable, and inspired to push beyond what they thought possible. Culture First, Results Follow One of the core takeaways from Legacy is the importance of culture as the foundation for success.

This means setting clear values, establishing rituals, and fostering an environment where trust and discipline thrive. At Vision Launch, we invest heavily in our culture. We hire not just for skill, but for mindset — people who embody grit, curiosity, and humility. We celebrate learning from failure and hold ourselves accountable every day.

This culture of continuous improvement fuels our ability to deliver outstanding results for clients. Embracing Relentless Preparation and Rituals Kerr highlights how the All Blacks are obsessed with preparation — in training, recovery, and even rituals that bind the team together. We apply this principle by embedding structured processes and regular check-ins at Vision Launch.

Whether it’s daily stand-ups, weekly strategy sessions, or client retrospectives, these rituals keep us aligned, adaptable, and moving forward as one unit. Preparation is not a chore; it’s a discipline that sharpens our edge. Leading with Humility and Purpose Legacy also teaches that great leaders serve their teams, put ego aside, and lead with purpose.

At Vision Launch, leadership is about empowering others. I strive to be a leader who listens deeply, mentors passionately, and creates space for every voice. When people feel valued and part of something meaningful, their performance soars.

The Vision Launch Difference Leading a high-performing agency isn’t easy, but it’s deeply rewarding. By adopting the principles of Legacy — building culture, embracing preparation, and leading with humility — we create an environment where talent thrives and clients benefit from exceptional service.

If you want to see how Vision Launch can elevate your business with leadership that’s built to last, let’s connect.

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